Air Heads

I’ve had this advert page open all week. Staring. Ruminating. Head scratching. Maybe it tastes good. I don’t know. But I do know I’m not going to find out on the general principal of the premise and more so, the marketing campaign.


I have never seen anything so overtly promote apathy as positive. “This tastes of nothing and in doing so, challenges my senses in no way what so ever. Which is good because I can’t do 9×12= in my head without whipping out my iPhone, so clearly I’m maxed out. Also, I really enjoy being seen whipping out my iPhone for mundane tasks… I should Tweet that.”

I need a drink.


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